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Hi, nice to

meet you!

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I’m Clara, a strategic Experience Design leader with more than a decade of global professional experience delivering purpose-driven solutions for complex, ambiguous problem spaces. My areas of expertise include qualitative research, experience design, CX strategy, information architecture, DesignOps, enterprise-scale design systems, and creative team leadership.

I'm currently an Associate Experience Design Director at Razorfish, a Publicis Sapient company, where I lead multidisciplinary teams using a research-focused, systems-based approach to create innovative, actionable, and scalable solutions and experiences.

See some of my work by clicking here.

Downward pointing arrow blinkingDownward pointing arrow blinking

Hi, nice to

meet you!

Downward pointing arrow blinkingDownward pointing arrow blinking

I’m Clara, a strategic Experience Design leader with more than a decade of global professional experience delivering purpose-driven solutions for complex, ambiguous problem spaces. My areas of expertise include qualitative research, experience design, CX strategy, information architecture, DesignOps, enterprise-scale design systems, and creative team leadership.

I'm currently an Associate Experience Design Director at Razorfish, a Publicis Sapient company, where I lead multidisciplinary teams using a research-focused, systems-based approach to create innovative, actionable, and scalable solutions and experiences.

See some of my work by clicking here.

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AI headshot of woman

My work has impacted
106 million individuals globally.

Empathy & Efficiency

Since 2013, I've designed physical, digital, and omni-channel experiences across 11 counties. During this time, I’ve been fortunate to work with a wide breadth of clients in a range of verticals, including but not limited to: Ralph Appelbaum Associates, Citibank, ISEAS-Yusof Ishak Institute, Mercedes-Benz Mobility, The Knot Worldwide, Under Armour, and Wegmans.

With a foundation in global ethnographic research and physical experience design, I bring a unique perspective to challenges pushing to ensure outcomes are inclusive, dynamic, and build toward a larger relationship beyond individual digital touchpoints.

Resume Highlights

By the numbers

5
Years of leadership experience managing and/or guiding teams
10+
Years of professional experience
5
Design systems built, managed or maintained – two in Figma!
25+
Digital products launched, refined
and/or maintained
20+
Training & workshops facilitated across Design Thinking and CX best practices
3
Global CX/UX strategies developed
and distributed

By the numbers

5
Years of leadership experience managing and/or guiding teams
10+
Years of professional experience
5
Design systems built, managed or maintained – two in Figma!
25+
Digital products launched, refined
and/or maintained
20+
Training & workshops facilitated
across Design Thinking and
CX best practices
3
Global CX/XD strategies
developed and distributed

Method to the madness

Method to the madness

Team celebrating rocket launch
STRATEGIC & DATA-DRIVEN

In my previous career, I've worked in cataloging and hands-on global ethnographic research. My unique Master's degree focused on four parts:

  • Creating and evaluating multi-year organizational strategies
  • Developing physical and digital experiences
  • Managing internal teams
  • Collecting, organizing and synthesizing large quantities of data using clear taxonomies, metadata and structure

This has given me a unique perspective that layers research, strategy, experience design and business management. While combining data, insights, and strategic planning, I identify actionable tasks that meet long-term objectives and build towards a unifying vision.

DESIGNOPS & OPTIMIZATION

I'm passionate about optimizing people, processes, and deliverables to amplify design value while allowing for scalability. My experience includes:

  • Optimizing Figma Design libraries using components, properties and variables
  • Guiding multidisciplinary team collaboration and handoff strategies (e.g., Figma DevMode, Abstract, Zeplin)
  • Developing and disseminating training documentation and resources hubs to guide standards and processes for teams of 40+ creatives
  • Determining scope, timelines, and resource allocations based on unique project needs
Icon of woman connecting multiple channels / experiences together
Icon of woman connecting multiple channels / experiences together
DESIGNOPS & OPTIMIZATION

I'm passionate about optimizing people, processes, and deliverables to amplify design value while allowing for scalability. My experience includes:

  • Optimizing Figma Design libraries using components, properties and variables
  • Guiding multidisciplinary team collaboration and handoff strategies (e.g., Figma DevMode, Abstract, Zeplin)
  • Developing and disseminating training documentation and resources hubs to guide standards and processes for teams of 40+ creatives
  • Determining scope, timelines, and resource allocations based on unique project needs
Team working on planning at whiteboard
MY PROCESS

While I've done Lean, Waterfall, Agile, and even 'Wa-gile', saying my process always follows the same method would be inaccurate. It typically comes down to the unique scope, cost, time, resources, and objectives of a specific project. However, no matter the method, my process always includes:

  • Providing direction for my team with the information we have
  • Leveraging data and research whenever possible
  • Constant open communication between disciplines and teams
  • Iterative and adaptable approach that evolves with changing needs

So, simply put, I use everything in my tool belt to provide team direction in an inclusive environment while supporting multidisciplinary creativity in the face of ambiguity.

Some of the brands I've worked with

Some of the brands I've worked with

Citibank

Dell Technologies

Mercedes-Benz
Mobility

Wegmans

Ralph Appelbaum Associates

Altice Mobile
(Optimum)

Under Armour

The Knot Worldwide

Philanthrodate
(now Swoovy)

What people are saying

What I admire most about Clara is her ability to captivate an audience through well articulated thinking and design rationale... Overall I think her analytical skills and ability to think through design problems in a pragmatic way is about the best you could ask for out of a designer. She is also very thoughtful and detailed in her approach to how she delivers work.
Robbie McIntosh, Creative Director
Razorfish
Clara's work as a researcher is very thorough and detailed. She possesses analytic and synthesis skills which are exceptional and will complement team capabilities. I found her able to think through insights, and ask the right questions, so findings land with impact.
Al Youngblood, Sr. UX Researcher
Fundamental AI Research (FAIR) team, Meta
Clara and I teamed on an ambitious research and strategy project traveling the world to learn how consumers make mobility decisions...[she] was a natural at collecting, sorting, and storing research facts...the reason I choose Clara on my team over and over again is for her work ethic.
Sandra Leal, SVP
Novela Innovation Group